5 Tips for Creating an Effective TV Commercial
If you are looking for a way to advertise your business, one of the best ways that you can do that is through a television commercial. But you want to make sure that you are creating the right one. Below are five tips that you can use to create the most effective commercial possible.
1. Make Sure Your Brand is Clearly Represented
Using visual and verbal cues, the logo, name and maybe even your product ought to be conveyed through your commercial. You shouldn’t be secretive, waiting until your ad’s end to show the face of your brand. However, you should be tasteful as well.
2. Make Your Storyline
The best commercials are not just selling a service or product, they are telling the story of the service or product. Whether it’s a humorous, satirical, or heartwarming story, make a story that your audience will be able to connect and relate to.
3. Create a Signature Theme or Character
A good example of this is the Burlington Coat Factory commercials. No matter what season it is, you see the same family on the commercial talking about what they buy there. This theme or the characters are going to fortify the connection of the audience with the brand.
4. Keep the Commercial Simple
You will only have 30-60 seconds for getting the message across as well as forming that connection with the audience. Keep your overall storyline and concept simple.
5. Do not cut corners
You want to make sure that your advertisement is high quality. This doesn’t mean that you have to spend a lot of money for producing your advertisement. But you want to use a professional team for producing your advertisement so that your commercial is high quality.
Just like with any type of marketing campaign, you have to start out with a strategy that is solid. If your picture of the messaging strategy of your brand isn’t clean, you aren’t ready to make a television commercial. Rather, spend some time creating a crystal-clear strategy that you can use for the marketing campaign’s foundation, which includes television ads.
800-Kamerman is a 20 time National Emmy award-winning video production company with over 30 years of experience producing compelling branded content, commercials, live events, features, corporate communications and educational videos for clients. Offices in Orange County and Los Angeles.